Does the Use of Social Media Improve Academic Performance?

A Study on University Graduates in a Developing Country

Abstract

Purpose: The current research examines the impact of various factors, including learning engagement, psychological effects, social interaction, and changes in behavioral patterns by using social media at the tertiary level, on university students' academic performance.

Methods: A total of 389 students completed structured questionnaires assessing their behaviors and attitudes that impact their academic performance. Quantitative data analysis included reliability analysis and regression models to assess the magnitude of factors related to social media and their impact on key educational outcomes.

Findings: Academic performance is highly contingent on learning engagement, social interaction, and changes in behavioral patterns. However, the impact of psychological effects on academic results is negligible. The results suggest that social media holds promise as an auxiliary support for educational engagement when integrated thoughtfully within academic environments.

Implications: This study contributes to the limited body of evidence quantifying the direct educational impact of social media among Bangladeshi university students. Institutions that consider social media a learning tool should develop clear guidelines to maximize potential benefits, such as collaboration and the sharing of educational resources, while mitigating risks, including distraction and overuse.