Vol. 7 No. 1 (2025): Business Perspective Review

Articles

• Performance of Domestic Airlines in Kenya The Role of Strategic Management Practices

  Georgina Shiboko Ichingwa, Sarah Kamau

  1-14

  • pdf

• Exploring the Virtual Reality in Tourism Marketing for Improving Efficiency and Better Consumer Experience

  Raghib Abid

  15-31

  • pdf

• Implications of Brand Awareness on Repeat Purchases in the Refined Palm Oil Sector in Cameroon

  Akwo Kelvin Ndofor, Mbu Daniel Tambi, Neba Neola Buwah

  32-43

  • pdf

• The Effect of Celebrity Endorsement on Consumer Brand Loyalty A Study on Telecommunication and Brewery Industries, Bamenda, Cameroon

  Blaise Yennika Tani, Urie Eleazar Jumbo, Neba Noela Buwah

  44-57

  • pdf

• Does Corporate Governance Influence Auditor Choice in an Emerging Economy? An Empirical Evidence

  Sadia Afrose, Mehedi Hasan, Tasneem Nova, Saimoon Hasan

  58-75

  • pdf

• Enhancing Consumer Purchases through Store Design Does Atmospheric Alchemy Matter?

  Tahmina Reza

  76-89

  • pdf

• Firm-Level and Macroeconomic Influences on the Profitability of Textile Industries in Bangladesh A Panel Data Approach

  Md. Amdadul Hoque

  90-101

  • pdf

• Circular Economy and Corporate Sustainability in Bangladesh's Ready-Made Garment Industry Problems and Prospects

  Dr. Motafizur Rahman, Jannatun Nur Jui, Md. Nafis Sadiq Noor

  102-119

  • pdf

• In-Store Social Cues and Impulse Purchasing Behavior at Supermarkets The Moderating Effects of Customer Demographics

  Fidelis Vernyuy Sigimi, Neba Noela Buwah

  120-134

  • pdf

• Human Resource Management Practices and Employee Commitment: A Study in Non-Governmental Organizations in Crises Regions in Cameroon

  Yangni Collins Degoh, Jumbo Urie Eleazar, Arrey Mbayong Napoleon

  135-149

  • pdf

• Implications of Celebrity Endorsement on Brand Equity A Study in The Telecommunications Sector of Cameroon

  Gwendoline Keli Ressinwi Bombey, Saidou Baba Oumar, Ndam Mama

  150-161

  • pdf

• Mobile Money and the Dynamics of Income Inequality Evidence from Arua City, Uganda

  Marus Eton, Johnson Ocan, Bernard Patrick Ogwel, Felix Adiburu Andama

  162-177

  • pdf

• Does the Use of Social Media Improve Academic Performance? A Study on University Graduates in a Developing Country

  Julia Parveen, Adiba Nazia, Mir Md Tariqul Alam

  178-192

  • pdf

• An Empirical Insight into the Influence of the Names of Bars on Their Growth and Development in Bamenda III, Cameroon

  Andrew Wujung Vukenkeng

  193-206

  • pdf

• Remote Work and Organizational Culture The Mediating Role of Employee Engagement and the Moderating Role of Communication Technology

  Sabbir Hossain Mehedi, Md Bashir Uddin, Ishita Roy, Rasel Ahamed, Md Yeanur Rahman, S.M. Shahariar Zaman, Md Tuhin Hossain

  207-219

  • pdf