Vol. 7 No. 1 (2025): Business Perspective Review [Submission going on]

Articles

• Implications of Celebrity Endorsement on Brand Equity A Study in The Telecommunications Sector of Cameroon

  Gwendoline Keli Ressinwi Bombey, Saidou Baba Oumar, Ndam Mama

  150-161

  • pdf

• Mobile Money and the Dynamics of Income Inequality Evidence from Arua City, Uganda

  Marus Eton, Johnson Ocan, Bernard Patrick Ogwel, Felix Adiburu Andama

  162-177

  • pdf

• Performance of Domestic Airlines in Kenya The Role of Strategic Management Practices

  Georgina Shiboko Ichingwa, Sarah Kamau

  1-14

  • pdf

• Exploring the Virtual Reality in Tourism Marketing for Improving Efficiency and Better Consumer Experience

  Raghib Abid

  15-31

  • pdf

• Implications of Brand Awareness on Repeat Purchases in the Refined Palm Oil Sector in Cameroon

  Akwo Kelvin Ndofor, Mbu Daniel Tambi, Neba Neola Buwah

  32-43

  • pdf

• The Effect of Celebrity Endorsement on Consumer Brand Loyalty A Study on Telecommunication and Brewery Industries, Bamenda, Cameroon

  Blaise Yennika Tani, Urie Eleazar Jumbo, Neba Noela Buwah

  44-57

  • pdf

• Does Corporate Governance Influence Auditor Choice in an Emerging Economy? An Empirical Evidence

  Sadia Afrose, Mehedi Hasan, Tasneem Nova, Saimoon Hasan

  58-75

  • pdf

• Enhancing Consumer Purchases through Store Design Does Atmospheric Alchemy Matter?

  Tahmina Reza

  76-89

  • pdf

• Firm-Level and Macroeconomic Influences on the Profitability of Textile Industries in Bangladesh A Panel Data Approach

  Md. Amdadul Hoque

  90-101

  • pdf

• Circular Economy and Corporate Sustainability in Bangladesh's Ready-Made Garment Industry Problems and Prospects

  Dr. Motafizur Rahman, Jannatun Nur Jui, Md. Nafis Sadiq Noor

  102-119

  • pdf

• In-Store Social Cues and Impulse Purchasing Behavior at Supermarkets The Moderating Effects of Customer Demographics

  Fidelis Vernyuy Sigimi, Neba Noela Buwah

  120-134

  • pdf

• Human Resource Management Practices and Employee Commitment: A Study in Non-Governmental Organizations in Crises Regions in Cameroon

  Yangni Collins Degoh, Jumbo Urie Eleazar, Arrey Mbayong Napoleon

  135-149

  • pdf