Articles

• Performance of Domestic Airlines in Kenya The Role of Strategic Management Practices

  Georgina Shiboko Ichingwa, Sarah Kamau

  1-14

  • pdf

• Exploring the Virtual Reality in Tourism Marketing for Improving Efficiency and Better Consumer Experience

  Raghib Abid

  15-31

  • pdf

• Implications of Brand Awareness on Repeat Purchases in the Refined Palm Oil Sector in Cameroon

  Akwo Kelvin Ndofor, Mbu Daniel Tambi, Neba Neola Buwah

  32-43

  • pdf

• The Effect of Celebrity Endorsement on Consumer Brand Loyalty A Study on Telecommunication and Brewery Industries, Bamenda, Cameroon

  Blaise Yennika Tani, Urie Eleazar Jumbo, Neba Noela Buwah

  44-57

  • pdf

• Does Corporate Governance Influence Auditor Choice in an Emerging Economy? An Empirical Evidence

  Sadia Afrose, Mehedi Hasan, Tasneem Nova, Saimoon Hasan

  58-75

  • pdf

• Enhancing Consumer Purchases through Store Design Does Atmospheric Alchemy Matter?

  Tahmina Reza

  76-89

  • pdf

• Firm-Level and Macroeconomic Influences on the Profitability of Textile Industries in Bangladesh A Panel Data Approach

  Md. Amdadul Hoque

  90-101

  • pdf