Artificial Intelligence and Public Relations Synergy

A Study in the Context of Bangladesh

Abstract

The integration of artificial intelligence (AI) in the field of public relations (PR) has brought a massive change in communication. This paradigm shift is not merely a technological advancement but a fundamental transformation in how public relations practitioners (PRPs) interact with stakeholders to communicate effectively. The study's primary objective was to examine the extent to which PRPs in Bangladesh utilize AI in their routine activities to achieve organizational goals. This research elucidates the current landscape by surveying a diverse sample of PRPs, thereby disclosing the degree to which AI technologies have been incorporated into PR practices. The study revealed that the utilization of AI in the field of PR in a variety of institutions in Bangladesh is less anticipated. Inadequate knowledge was also discovered in the investigation. This research contributes to the ongoing conversation regarding the influence of AI on the future of PR. It offers valuable insights for professionals and organizations that are striving to navigate this transformative journey effectively.