Articles

• Performance of Domestic Airlines in Kenya The Role of Strategic Management Practices

  Georgina Shiboko Ichingwa, Sarah Kamau

  1-14

  • pdf

• Exploring the Virtual Reality in Tourism Marketing for Improving Efficiency and Better Consumer Experience

  Raghib Abid

  15-31

  • pdf

• Implications of Brand Awareness on Repeat Purchases in the Refined Palm Oil Sector in Cameroon

  Akwo Kelvin Ndofor, Mbu Daniel Tambi, Neba Neola Buwah

  32-43

  • pdf

• The Effect of Celebrity Endorsement on Consumer Brand Loyalty A Study on Telecommunication and Brewery Industries, Bamenda, Cameroon

  Blaise Yennika Tani, Urie Eleazar Jumbo, Neba Noela Buwah

  44-57

  • pdf