Implications of Celebrity Endorsement on Brand Equity: A Study in The Telecommunications Sector of Cameroon. Business Perspective Review, [S. l.], v. 7, n. 1, p. 150–161, 2025. DOI: 10.38157/bpr.v7i1.732. Disponível em: https://riiopenjournals.com/index.php/business-perspective-review/article/view/732. Acesso em: 3 dec. 2025.