Society & Sustainability

Artificial Intelligence and Public Relations Synergy

Muhammad Kawsar Mahmud, Tahmina Sultana, Harunur Rashid — Sat, 18 Jan 2025 00:00:00 +0000

The integration of artificial intelligence (AI) in the field of public relations (PR) has brought a massive change in communication. This paradigm shift is not merely a technological advancement but a fundamental transformation in how public relations practitioners (PRPs) interact with stakeholders to communicate effectively. The study's primary objective was to examine the extent to which PRPs in Bangladesh utilize AI in their routine activities to achieve organizational goals. This research elucidates the current landscape by surveying a diverse sample of PRPs, thereby disclosing the degree to which AI technologies have been incorporated into PR practices. The study revealed that the utilization of AI in the field of PR in a variety of institutions in Bangladesh is less anticipated. Inadequate knowledge was also discovered in the investigation. This research contributes to the ongoing conversation regarding the influence of AI on the future of PR. It offers valuable insights for professionals and organizations that are striving to navigate this transformative journey effectively.

Building Viksit Bharat

Anas Jameel — Sat, 18 Jan 2025 00:00:00 +0000

As India approaches its centennial year of independence in 2047, the vision of Viksit Bharat—a developed, inclusive, and equitable nation—requires a paradigm shift in developmental priorities, with human rights as the cornerstone. This paper examines how a rights-based approach can effectively address systemic inequalities and foster sustainable growth, emphasizing the interplay between human rights and critical developmental domains such as education, healthcare, economic equity, and gender justice.

The paper’s primary objective is to analyze the current state of human rights in India while identifying actionable strategies to integrate these rights into policy frameworks and governance structures. By bridging the domains of human rights and development, the study provides a comprehensive blueprint for achieving Viksit Bharat 2047. Unlike existing works that address these aspects in isolation, this paper adopts a holistic perspective, linking constitutional principles, global frameworks, and scholarly insights to argue that human rights are both a means and an end to development.

The findings underscore the importance of participatory governance, institutional accountability, and inclusive policy-making in realizing a just and equitable society. This study contributes to academic and policy discourse by offering practical recommendations for aligning India’s developmental aspirations with its commitment to human rights. By placing human rights at the center of development, the paper envisions a future where equity, dignity, and justice become lived realities for all citizens of India.

Academic Stress and Students' Mental Health

Rozina Akter, Dhiman Barua — Sat, 18 Jan 2025 00:00:00 +0000

The mental health of students is an issue of concern worldwide. At the tertiary level, students face several stresses, including academic stress. Frequent changes in curriculum and examination systems put pressure on students’ mental health. In this study, we aim to explore the relationship between mental health and academic stress. The study is conducted on the students of six private universities located in Dhaka and Chattogram. An adopted questionnaire is used to measure the academic stress and mental health of the students. A Google form questionnaire designed in a five-point Likert scale is sent to the students by using convenient sampling techniques. SPSS version 23 is used for statistical analysis. A total of 297 responses are considered for statistical analysis. Multiple Regression Models are used to analyze the data. The study finds a positive significant correlation between four dimensions of academic stress and the mental health of the respondents. The finding provides educational institutions with an insight into creating mechanisms through which actual and potential mental health issues among students can be addressed. The study includes a small sample size and is conducted only on business students of private universities. Further research may be conducted on the students of other disciplines of both public and private universities and a larger sample.