open access

Abstract

Purpose: This study's purpose is twofold: first, to examine the effects of the Covid-19 pandemic on Bangladesh's travel and tourism sector and second, to suggest some recovery strategies to reduce the negative effects of this pandemic so that the travel and tourism sector of Bangladesh can bounce back.

Methods: This study is qualitative in nature, applying secondary data analysis technique to collect data from various sources, which includes academic journals, news articles, and websites of different professional bodies like the World Tourism Organization (UNWTO), World Travel and Tourism Council (WTTC), Travel Owners Association of Bangladesh (TOAB), etc.

Results: The findings indicate that Bangladesh's travel and tourism sector has been impacted considerably by the pandemic due to travel restrictions, movement control order, apprehension of Covid-19 contamination, etc. Some recovery strategies are also suggested to minimize the pandemic's detrimental consequences.

Implications: This research provides guidelines for tourism marketers, which will help them to revise their strategies so that they will be able to remove anxiety from travelers’ minds and influence their visit intention.

Originality: Covid-19 pandemic and its effects on the travel and tourism sector have been an emergent research area since travel and tourism is one of the severely affected sectors during the pandemic. However, so far insufficient studies related to this area in the context of Bangladesh are available. Hence, this research is an attempt to bridge this gap in the literature.