open access


This note attempts to review, 'Business Stripped Bare: Adventures of a Global Entrepreneur' written by Richard Branson, the legendary entrepreneur and the owner of the Vergin Group. It is an ideal business book; a book that is easy to read, distinct, practical, credible, insightful, and provides a great reading experience. It has a number of strengths. Throughout the book he uses stories to illustrate his points. Richard avoids the situation that other business books fall into - using big words and leaving the reader in confusion about what they are actually talking about. He writes it in plain language and makes the readers follow him easily.  The way he explains the general ideas of people, innovation, brand, etc (the usual business terms) through his experience is unlike those typical business books that confound the readers with figures, theories, graphs, models, metaphors, and so forth.