Tani, Blaise Yennika, Urie Eleazar Jumbo, and Neba Noela Buwah. “The Effect of Celebrity Endorsement on Consumer Brand Loyalty: A Study on Telecommunication and Brewery Industries, Bamenda, Cameroon”. Business Perspective Review 7, no. 1 (May 27, 2025): 44–57. Accessed June 3, 2025. https://riiopenjournals.com/index.php/business-perspective-review/article/view/693.