Tani, B. Y., U. E. Jumbo, and N. N. Buwah. “The Effect of Celebrity Endorsement on Consumer Brand Loyalty: A Study on Telecommunication and Brewery Industries, Bamenda, Cameroon”. Business Perspective Review, vol. 7, no. 1, May 2025, pp. 44-57, doi:10.38157/bpr.v7i1.693.