Sigimi, F. V., Jumbo, U. E. and Chiatii, E. A. (2024) “Nexus Between In-Store Design Cues and Impulse Purchasing Behavior at Supermarkets in Yaoundé, Cameroon: Do Gender and Age Matter?”, Business Perspective Review, 5(2), pp. 12–27. doi: 10.38157/bpr.v5i2.598.