TANI, B. Y.; JUMBO, U. E.; BUWAH, N. N. The Effect of Celebrity Endorsement on Consumer Brand Loyalty: A Study on Telecommunication and Brewery Industries, Bamenda, Cameroon. Business Perspective Review, [S. l.], v. 7, n. 1, p. 44–57, 2025. DOI: 10.38157/bpr.v7i1.693. Disponível em: https://riiopenjournals.com/index.php/business-perspective-review/article/view/693. Acesso em: 3 jun. 2025.