Building Customer Loyalty through Brand Equity in an Emerging Telecommunications Market: Evidence from Southwest Cameroon. Business Perspective Review, [S. l.], v. 8, n. 1, p. 172–184, 2026. DOI: 10.38157/bpr.v8i1.783. Disponível em: https://riiopenjournals.com/index.php/business-perspective-review/article/view/783. Acesso em: 4 oct. 2026.