[1]
Sigimi, F.V., Jumbo, U.E. and Chiatii, E.A. 2024. Nexus Between In-Store Design Cues and Impulse Purchasing Behavior at Supermarkets in Yaoundé, Cameroon: Do Gender and Age Matter?. Business Perspective Review. 5, 2 (Feb. 2024), 12–27. DOI:https://doi.org/10.38157/bpr.v5i2.598.