Determinants of Marketing Innovations in Small and Medium-Sized Enterprises: An Empirical Study. Business Perspective Review, [S. l.], v. 8, n. 1, p. 34–54, 2026. DOI: 10.38157/bpr.v8i1.749. Disponível em: http://riiopenjournals.com/index.php/business-perspective-review/article/view/749. Acesso em: 20 feb. 2026.